基于波特五力竞争模型的我国钢铁产业环境分析

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I摘要自波特提出五力竞争模型概念以来,各国学者都在寻找其衡量标准。钢铁产业作为我国国民经济的基础建设的原材料产业,被称为工业的“骨骼”。作为我国重要的支柱产业,钢铁产业是加快实现工业化生产的先导产业,在经济发展中具有重要的地位。本文通过对钢铁产业的环境进行分析,对照发达国家钢铁产业,得出了我国钢铁产业的所处的环境,并进一步深入分析导致我国钢铁产业环境存在问题的各种原因,主要是从这五个方面来分析,供应商议价能力分析、购买者议价能力分析、潜在竞争者进入能力分析、替代品代替能力分析、行业内竞争能力分析,近年来我国进口的铁矿石价格的快速上涨使我国钢铁产业环境处于被动局面,要想改变我国钢铁产业环境现状,把我国的钢铁产业变成世界强国,我国还有很多工作要做,还要付出很多的汗水。本文在基于波特五力竞争模型的基础上研究了我国钢铁产业的具体环境,对中国钢铁产业环境的各个方面进行了具体的分析,并对其影响力的大小作出了必要的分析。同时也对我国钢铁产业的未来进行了展望。关键词钢铁产业,波特五力,钢铁产业转型,钢铁产业重组IIABSTRACTSincePotterputforwardthefiveforcesmodelofcompetitionsincetheconcept,thescholarsofallcountriesarestudyingitsmeasurestandardandevaluationmethod.Ironandsteelindustryinthenationaleconomyasthebasicrawmaterialsindustry,industryisknownasskeletal.Asanimportantpillaroftheindustry,ironandsteelindustryistoaccelerateindustrializedforerunnerindustry,playsanimportantroleintheeconomicdevelopment.Thisarticlethroughtotheironandsteelindustryenvironmentwereanalyzed,andthecontrolofforeigndevelopedcountryironandsteelindustry,thesteelindustryofourcountryenvironment,andfurtheranalyzethecauseofChina'sironandsteelindustryandenvironmentalproblemsforavarietyofreasons,includinghowtocontroltheironoretradethisresourceproductpricing,industryconcentration,overcapacity,theproblemsuchasindustrialstructure.Inrecentyears,thesoaringironorepricesmakeourcountryironandsteelindustryinaverypassivesituation,therebyalsoexposedourcountrydomesticlong-termproblems,inordertochangethestatusquo,becomeworldsteelypowertruedream,ourcountrystillhasalotofworktodo.Thispapersummarizesthepredecessor'sfoundation,basedonthePottermodelstudyofChina'sironandsteelindustryenvironment,regardingtheeffectsofChina'sironandsteelindustryenvironmentalaspectsofaspecificanalysis,andputforwardthecorrespondingpolicymeasures,toachievetheoverallindustrialdevelopment,makeourcountrycantrulybecometheindustrialpowerhouse,intothedevelopedcountriesoftheworldtheranks.KeywordsIronandsteelindustry,Potterforces,ironandsteelindustrytransformation,restructuringofthesteelindustryIII目录摘要.................................................................................................................................................IABSTRACT............................................................................................................................................II1绪论..............................................................................................................................................11.1论文研究的背景...................................................................................................................11.2论文研究的目的和意义.......................................................................................................11.2.1研究的意义...............................................................................................................11.2.2研究的目的...............................................................................................................21.3论文研究的方法和思路......................................................................................................22我国钢铁产业环境现状.........................................................................................................42.1钢铁产业的认识...................................................................................................................42.1.1钢铁产业的定义...................................................42.1.2原材料及主要产品.................................................42.2我国钢铁产业的现状...........................................................................................................52.2.1产能现状分析...........................................................................................................52.2.2产业集中度现状分析...............................................................................................52.2.3产业布局现状分析...................................................................................................62.3我国钢铁产业发展趋势.......................................................................................................82.3.1集团化生产...............................................................................................................82.3.2优化产业提高产品附加值.......................................................................................83基于波特五力竞争模型我国钢铁产业环境分析..........................................................103.1关于波特五力竞争模型.....................................................................................................103.1.1波特五力概述........................................................................................................103.1.2波特五力结构模型.................................................................................................113.1.3波特五力的作用.....................................................................................................123.2我国钢铁产业环境分析....................................................................................................123.2.1供应商议价能力分析............................................................................................123.2.2购买者议价能力分析................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