搜索
2019年大学英语六级模拟题及答案(六)PartⅡReadingComprehension(35minutes)Directions：Thereare4passagesinthispart.Eachpassageisfollowedbysomequestionsorunfinishedstatements.ForeachofthemtherearefourchoicesmarkedA),B),C)andD).YoushoulddecideonthebestchoiceandmarkthecorrespondingletterontheAnswerSheetwithasinglelinethroughthecentre.Passage1Questions21to25arebasedonthefollowingpassage：AccordingtoForresterResearch,8.6milliononlineshoppersaccesstheInternetviaahigh-speedconnection,comparedto12millionusingdial-up.Takenalone,thosefindingsarehardlygroundbreaking.What’snoteworthyistherestofthepicturethatemergesfromthatstudy：Thosebroadbandusersareyounger,richer,andbetterinformedthantheirnarrowbandcounterparts.Theyspendmoretimeandmoneyonlineandaremorelikelytobuycustomizedproductsandservices.Sowhyhasn’ttheInternetbecomethefocusforbroadbandcompaniesseekingtoestablishrelationshipswithademographicthathasdemonstratedapreferencefortheirproduct?Simplyput,untilrecently,theirattemptsfellflat.Justoverayearago,ouragencylaunchedanonlineperformance-basede-marketingcampaigntopromoteabroadbandservice.Despiteengagingcreativeandacompellingoffer,itmetwithresoundingsilence.Sixmonthslater,theresponsewasonlymarginallybetter.Sowewereonlycautiouslyoptimistictwomonthslaterwhenwelaunchedanothercampaignforthesameadvertiser,usingthesameoffer.Thistime,itwasasuccess.Responseratestripledandthecustomeracquisitioncostdroppedfrom$300tounder$100.Clearly,thefloodgateshaveopenedandthemostsought-afterconsumersarerushingthroughtobroadband.Andwhilethesurgeinresponsewasn’tacompletesurprisegiventheemphasisplacedonmarketingbroadbandservices,itwasenoughtomakeuscuriousaboutwhatotherfactorswereatplay.Whatwediscoveredwasascenariowheresomanypeoplehaveexperiencedbroadband’ssuperiorityatwork,school,andeveninfriends’homesthattheyknowwhatthey’remissing.AccordingtoU.S.News&WorldReport,some20millionhouseholdsnationwidenowhavebroadband,withanother100,000signingupeachweek.Thatsaturationhascreatedamarketofincreasinglydiscontentdial-upsubscribersforbroadbandcompaniestoreach.Imaginetheimpactwhen--asdial-upusersimpatientlywaitforWebpagestoload--anadpopsuppromisinglightning-fastaccess.Theirresponsestartsanongoingrelationshipmanagedthroughnewslettersandothere-mailcommunicationsdesignedtokeeptheminformedaboutvalue-addedservices,specialpromotions,etc.Notonlyisitademographicpre-disposedtoonlineCRM,itisalsoonethatisfarfromoversold.Infact,lessthanone-thirdofU.S.householdswillsubscribetoabroadbandserviceby2006.Andasservicesdesignedspecificallyforbroadbandincreaseandsupportfordial-updeclines,the42percentofInternetuserswhosaidtheydidn’tneedbroadbandwillbecomereceptivetoawell-focusedCRMprogram.Butitwon’tlastforever.Whilethewindowofopportunitytoreachbroadbandbuyersonlineisopen,it’snotlikelytostaythatway.Broadbandmaybethecurrentheirapparentforconnectivity,butwirelesshasgiveneveryindicationitwillbeasleeperhit,emergingfromnowheretotakethetopspot.Inshort,thetimeforbroadbandcompaniestoestablishonlinecustomerrelationshipsisnow--beforethewindowslamsshut.21.WhatisNOTmentionedastheresultofForresterResearchinthefirstparagraph?A)AlotofonlineshoppersaccesstheInternetbybroadband.B)Broadbandusersgetmoreinformationthanthedial-upusers.C)Itisprobableforbroadbanduserstobuytheproductsspeciallymadeforthem.D)Itisthefirsttimeforpeopletofindoutthenumberofbroadbandandnarrowbandusers.22.Whatdidtheonlineperformance-basede-marketingcampaignbringatfirst?A)Thepromotionofabroadbandservice.B)Cautiousresponses.C)Noresponseatall.D)Somemarginalresponses.23.Whydidanothercampaignbecomeasuccesslater?A)Becausetheagencyhasusedacompellingoffer.B)Becausepeoplehaveenjoyedthebroadband’sadvantagesintheirdailylife.C)Becausetheagencyhasspentalotofmoneyontheadvertisements.D)Becausepeoplebecomecuriousaboutthebroadband.24.Itcanbeinferredfromthepassagethat____.A)Fewislikelytousedial-upinthefuture.B)Broadbandcompaniesshouldestablishonlinecustomerrelationshipsnow.C)About20millionhouseholdsnationwidenowhavebroadband.D)Peopledesignmoreservicesspeciallyforbroadband.25.Whatisthemainideaofthispassage?A)HowForresterResearchgotthevaluableinformation.B)Whypeoplewanttousebroadband.C)HowbroadbandservicesfindsuccessinonlineCRM.D)Broadbandserviceshavegreatinfluenceonpeople.Passage2Questions26to30arebasedonthefollowingpassage：ThefollowingpassageisanopeningspeechbyLordWeidenfeld,founderoftheEuropaeumandChairman,WeidenfeldandNicolsonPublishersIamveryprivilegedandgratifiedtotalktoyoutoday.IthinkitismostappropriatetohavethismeetingattheHumboldtUniversity,Berlin,becauseoftheimpulsetothecreationtotheEuropeannetwork,tothesequenceofevents,andthatgreatturningpointofhistory,whichissymbolisedbythefalloftheBerlinwall.Itwasthatparticularimpulsethatstartedanenterprisetobringtogetherteachersandstudentsin,firstofall,WesternEuropeanUniversitiestoofferresourcestothoseuniversitieswhichhadonlyrecentlyemergedinotherpartsofEurope.SowestartedtheEuropaeumnetwork.Sixuniversitiesjoinedusinitially.WethenapproachedtheUniversityofPraguetojoinusforthebeginningofanenlargement,whichwouldalsotoincludeun