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高静0906129E-CommerceProdandconsInthissociety,e-commerceisimportanttoeveryone.especiallytobusinessman,letsthembusinesstransactionswithnetwork.Thebusinessconceptis:electroniccommercemeanstheconductingofbusinesscommunicationandtransactionsovernetworksandthroughcomputers.E-commercewillreplacetraditionalbusinessmodelandthe21stcenturyisthecoreofeconomicactivities.Enterpriseinformationizationisthefoundationofe-commerce.Electroniccommerceisnotonlytheessencethroughthenetwork,butusingtheInternetshopping,thoroughlychangethetraditionaltechnologyofbusinessoperationmode.Informationtechnologyisthatitisnottruethatthetraditionalworkingmethods,anditismoreefficienttoenterprisebroketraditionalworkrules,andcreateanewwayofworking,thisisthecorecontentoftheenterpriserestructuring.Informationtechnologyisenterpriserestructuring,thestartingpointistheultimategoalofenterpriserestructuringofthevehicle.E-commercehashelpedtoenterprise,e-commercehasalsobroughttothebusinessrisks,anyhowe-commercetoenterpriseisadouble-edgedsword,inthepracticeprocess,reducethemanagementriskoftheenterprisethate-commerceinenterpriseinitsbiggestadvantage.E-commerceusuallyisreferstoisinglobalaroundwidelyofcommercialtradeactivitiesinthe,inInternetopenofnetworkenvironmentXia,basedonbrowser/serverapplicationway,buyersandsellersdoesnotmettoforvariousbusinessactivities,implementationconsumerofonlineshopping,andmerchantZhijianofonlinetransactionsandonlineelectronicpaidandvariousbusinessactivities,andtransactionsactivities,andfinancialactivitiesandrelatedofintegratedserviceactivitiesofanewofcommercialoperationsmode.E-businesscoversaverywiderange,generallycanbedividedintothebusinesstobusinessorbusinesstoconsumerboth.Therearealsoconsumertotheconsumertheforwardgrowthmodel.WiththeincreaseinnumberofInternetuseinChina,onlineshoppingandpaymentbybankcardusingInternetconsumptionpatternshavestartedtopop,alsoinfast-growingmarketshare,Althoughitisafledglingindustrycurrently,yetwithtehdevelopmentofcomputingtechnologyandthefurtherenlargementofcyberspace,inevitablyitwillbeamustpartofoureverydaylives.ThetwomainchallengesfacedbyB2Ce-commercearebuildingtrafficandsustainingcustomerloyalty.Duetothewinner-take-allnatureoftheB2Cstructure,manysmallerfirmsfinditdifficulttoenteramarketandremaincompetitive.Inaddition,onlineshoppersareveryprice-sensitiveandareeasilyluredaway,soacquiringandkeepingnewcustomersisdifficult.NowadaysmanypeoplepreferNetworkshopping,becauseithasasignificantroleinourdailylife.Generally,itsadvantagescanbeseenasfollows.First,electroniccommerceisthefastestwaysofartomaketransactionsacrossfardistance.Besides,Itmakesitpossibletodobusinessathome,whichsavestimeandnecessaryformalitiesWiththisstrongpoint,wecanmakeitmorebetter,forexample,wecanmakeuseofthispointfordevelopbusinessforown,tomakemoney.Buteverycoinhastwosides.Thenegativeaspectsarealsoapparent.Oneoftheimportantdisadvantagesisthathardtocontrolthevirtualbusiness.Tomakemattersworse,businesstransactionsalsobeingrisk,makeoursfeelinganxious.sowecantothebestofoursabilitydon’tshoppinginthenet,toreduceunsafe,wecangoingtothebigmarketbuythisthing.Throughtheaboveanalysis,Ibelievethatthepositiveaspectsoverweighthenegativeones.Therefore,Iwouldliketoshoppinginmarketormart,thisisthemostsafeway.weshouldtakeitreasonablyanddoitaccordingtothecircumstanceswearein.Onlybythisway,thetrendtowardspromisinge-commerceisanirresistibletrendoftimes.Itundoubtedlycontributestoimpayableprosperityofworldeconomy.Let’spreparetoembracethisirretrievabletrend.