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201111201111OverseasEnglish、，（，2005）：：；：；：。，、、，，，。，，。。，，。1。，Halliday1978《》“”（Halliday，1978:123）。,。。Halliday：（field）、（tenor）（mode）。。“”，；“”，；“”，，。，，，。，，，。，。，，；，，、、，，。。、、。，，，。，，。，。2Halliday，，、，（、）。，，。，。，，，、。2.1，：2011-08-02：2011-08-26：（1981-），，，，，，。（，523808）：、。，，。：，，，。：；；：H315.9：A：1009-5039(2011)11-0173-02TranslationofEnglishInstructionofCommercefromthePerspectiveofRegisterTheoryHUQun(AppliedForeignLanguageDepartment,DongguanPolytechnic,Dongguan523808,China)Abstract:ThispaperattemptstoinvestigatethecontextualcharacteristicsofEnglishinstructionofcommerceanditstranslationwithinthetheoreticalframeworkofSystemicFunctionalGrammar.ThetentativeconclusionisthatwhentranslatinganEnglishinstructionofcom-merce,thetranslatorshouldtrytoretainthesourcecontextualfeaturessoastoproduceatranslationversionthatiscontextuallyequivalentwiththesourcetext.Keywords:registertheory;instructionofcommerce;contextualfeaturesISSN1009-5039OverseasEnglishzwwh@overseaen.com。，、，：efficientlycleansandnourishesthehair-lineandhairbody（）；improvethequalityofhairandmakethehairofpliancyandlightness（，）；removesmake-up,cleansesskinthoroughandeliminatesallskinimpuritiesforanimpecca-blycleanskin（，，）。。（transitivity），、“”。，，。（）：：1）…improvethequalityofhair,andmakesthehairofpli-ancyandlightness……，…（）2）…removesmake-up,cleansesskinthoroughandelimi-natesallskinimpurities……，，，…（）3）…enlightensthecomplexiondayafterday……，…（）：4）…thefragranceispureandthepropertyismoderate.…（），（）。（）2.2，、。。，，。。（mood）（modality）。，，。，，。，。。。，，，。，“can”、“will”，“”、“”。：5）…canimprovethequalityofhair………（）6）…WHITEPERFECTFacialFormwillhelptoclearoffexcessdeadcellsatskin’ssurfaceforabrighterandluminousskin.…，，。（）2.3（channel）（medi-um），，。，。，、。，，，：2.3.11）Itcanimprovethequalityofhair,andmakesthehairofpliancyandlightness.（），（）2）…enricheswithpowerfulMelano-block…（）Melanoblock（）（），；，，，。，，，。2.3.2。，；，。（①；②；③）；，。；（）。，：，。3。、。，，，。：[1]HallidayMAK.AnIntroductiontoFunctionalGrammar[M].London:EdwardArnold,2000.[2]HallidayMAK.LanguageasSocialSemiotic[M].London:Ed-wardArnold,1978.[3]MundayJ.IntroducingTranslationStudies:TheoriesandAp-plications[M].London:Routledge,2001.[4]ThomapsonG.IntroducingFunctionalGrammar[M].Beijing:ForeignLanguageTeachingandResearchPress,2000.[5].[J].,2005(12).：LukeOliveNourishingShampooContainsvirginliveoilessenceandnaturalmoisturizingnourishingingredientoftheMediterraneanSea.Efficientlycleansandnourishesthehairlineandhairbody.Itcanimprovethequalityofhair,andmakesthehairofpliancyandlightness.Purenaturalformulation,thefragranceispureandthepropertyismoderate,andnoharmtothehairquality.Suitableforanytypesofhairquality.UseDirection:Takeproperquantitiestosmearonthewethair,gentlymassageit,andthenwashitwithfreshwater.（184）174OverseasEnglish201111201111（174）WorkingwiththeLUKEolivenourishinghaircoreconditioner,theneffectwillbebetter.Caution:Avoidcontactingwiththeeyes.Pleaseflushwithfreshwaterimmediatelyifsplashingintoeyesinadvertently.StorageProcedures:Storeitinthecoolanddryplace,awayfromthedirectradiationofthesunlight.，，，。，，，，。，，，。，。：。，。：，。WHITEPERFECTFacialForm------Cleansesskinperfectlyfromimpurities:WHITEPERFECTFacialFoaminstantlyremovesmake-up,cleansesskinthoroughandeliminatesallskinimpuritiesforanimpeccablycleanskin.------ContributestoacompleteWhiteningeffectiveness:Improvingskinfairnessstartswithawellcleanedskin:en-richeswithpowerfulMelano-block,whichhasaprovenactiononmelaninsynthesis,WHITEPERFECTFacialFormcleansyourskinperfectly.------Enlightensthecomplexiondayafterday:WHITEPERFECTFacialFormwillhelptoclearoffexcessdeadcellsatskin'ssurfaceforabrighterandluminousskin.Results-Instantlycleanedfromimpurities,yourskinisperfectlypreparedforthewhiteningcare.-Dayafterday,freedfromthedullnessofexcesscells,yourskinlooksbrightened,translucent.ULTRA-SOFTTEXTUREThisinnovativesoftandmilktexturelathersabundantlyincontactwithwater,rinsesoffeasily,andleavesyourskinex-tremelysoftandcomfortably.1.：，，，。2.：Melanoblock（）。3.；，，。“，，，，，，。：，，，。，‘shoppingfollower’。”[7]，，，。4，“，，‘’（infinitetruth）。，，，、。”[8]，。，，。，，。，，，，。，，，，。：[1].[M].:,2002.[2].[M].:,1980.[3].[M].:.1999.[4][5].[M].4.:,1997:320.[6].[M].:,2006:73.[7].“”[J].:,2010(5):67.[8].[M].:,2005:176.184