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跨境电子商务平台运营模式研究摘要进入21世纪以来，你会发现整个世界都发生了巨大的变化，其中互联网的重要性是不言而喻的。这两年我们身边的电子商务产品越来越多了，例如：淘宝、亚马逊、天猫等，你会明显的发现我们的衣食住行娱乐越来越离不开互联网，越来越离不开电子商务了。电子商务给全球的经济注入了新的活力、新的血液，让经济全球化又多了一层含义与阐释。电子商务让世界各国紧密地联系到了一起，跨境购买也从而变得更加便捷、更加廉价。一方面跨境电子商务能充分的调整世界供需需求，另一方面也给了世界各国人们更多的选择，在买到各国产品的同时，也享受到了更多的便宜，例如：价格、质量等。正是由于这些优势，当然还有很多的优势，才使得近些年跨境电子商务成为了经济领域新的翘楚。据不完全统计，2013年我国跨境电商进口交易额还达不到3000亿元，但是到了2014年，我国跨境电商交易规模达竟然却到4.2万亿元，相比2013年增长33.3%。更别说过去的2015、2016年了，拿2016年天猫双十一一天的销售额来说，就可以轻松的了解到跨境电商行业发展潜力巨大。正是由于这些原因，我们身边出现了许许多多的跨境电子商务平台，例如：天猫国际、亚马逊、eBay、Wish等。所以研究跨境电子商务平台的运营模式才显得格外的重要，格外的有意义。本论文主要是参照国内一些知名电子商务平台以及国内外一些相关研究，以跨境电子商务平台的运营模式为出发点进行分析、概括。主要从跨境电子商务平台的运营模式探讨、典型跨境电子商务平台案例分析研究、跨境电子商务平台目前的影响因素、跨境电子商务平台的未来等几个方面进行详尽的分析与阐述。关键词：跨境电子商务平台、互联网、电子商务、运营模式RESEARCHONOPERATIONMODEOFCROSS-BORDERE-COMMERCEPLATFORMABSTRACYouwillfindthewholeworldhasundergonetremendouschangessincethe21stcentury.EspeciallytheimportanceoftheInternetisself-evident.Overthepasttwoyearswehavemoreandmoree-commerceproductsaroundus,suchas:taobao,Amazon,Lynx,etc.YouwillobviouslyfindourfoodandshelterentertainmentmoreandmoreinseparablefromtheInternetandmoreandmoreinseparablefromthee-commerce.E-commercehasinjectednewvitality,newbloodintotheglobaleconomy,sothateconomicglobalizationhasalayerofmeaningandinterpretation.E-commercecloselylinkedtheworldtogether.Cross-borderpurchaseshavebecomemoreconvenientandcheaper.Ontheonehandcross-bordere-commercecanfullyadjusttheworld'ssupplyanddemand;Ontheotherhandalsogavetheworldmorepeoplechoose,inthepurchaseofnationalproductsatthesametime,alsoenjoymorecheap,suchas:price,qualityandsoon.Itisbecauseoftheseadvantages,ofcourse,therearemanyadvantages,itmakesinrecentyears,cross-bordere-commercehasbecomeanewleaderintheeconomicfield.Accordingtoincompletestatistics,in2013China'scross-borderelectricitybusinessimportturnoverreachedlessthan300billionRMB,butby2014,China'scross-borderelectricitybusinesstransactionsreached4.2trillionRMB,comparedto2013growthof33.3%.Nottomentionthepast2015,2016,andtakethe2016daysofthecattwohundredandonedaysales,youcaneasilyunderstandthepotentialofcross-borderelectricitybusinessindustryishuge.Itisforthesereasonsthatwehavealotofcross-bordere-commerceplatform,suchas:LynxInternational,Amazon,eBay,Wishandsoon.Sothestudyofcross-bordere-commerceplatformbusinessmodelbecomeparticularlyimportant,particularlymeaningful.Thispapermainlybasedonsomewell-knowndomestice-commerceplatformandsomerelatedresearchathomeandabroad,beginanalyzefromtheoperationmodeofthecross-bordere-commerceplatform.Thispaperanalyzesandexpoundstheaspectsoftheoperationmodeofthecross-bordere-commerceplatform,thecasestudyofthetypicalcross-bordere-commerceplatform,thecurrentinfluencingfactorsofthecross-bordere-commerceplatformandthefutureofthecross-bordere-commerceplatform.KEYWORDS:Cross-bordere-commerceplatform,Internet,E-commerce,Operatingmode目录前言......................................................................................................................5第一章研究综述................................................................................................71.1研究背景....................................................................................................71.2研究目的与意义..........................................................................................81.2.1研究目的......................................................................................................81.2.2研究意义......................................................................................................81.3研究创新与不足..........................................................................................81.3.1研究创新点...................................................................................................81.3.2研究不足之处...............................................................................................9第二章文件综述与案例分析.............................................................................102.1文件综述.......................................................................................................102.2案例分析.......................................................................................................11第三章跨境电子商务平台运营模式分析............................................................133.1跨境电子商务平台运营模式分类....................................................................133.1.1按照平台提供的业务种类多寡分类..............................................................133.1.2按照平台的面向范围来进行分类.................................................................143.1.3按照服务类型来进行分类............................................................................143.2跨境电子商务平台运营模式新特点.................................................................153.2.1营销方式多样化..........................................................................................153.2.2以大数据为支撑..........................................................................................15第四章当今跨境电商平台影响因素分析............................................................174.1影响跨境电子商务平台发展的因素分析..........................................................174.1.1通关问题对于跨境电