商务英语入门第九章-外教社修订版

ElectronicCommerceChapter9Chapter高等学校英语拓展系列教程主编：任书梅王璐副主编：曹颖外语教学与研究出版社ElectronicCommerceChapter9ChapterChapter9电子商务ElectronicCommerceElectronicCommerceChapter9ChapterLectureOutlineWhatIsE-Commerce?什么是电子商务？BenefitsofE-Commerce电子商务的好处TypesofE-Commerce电子商务的类型ElectronicDataInterchange(EDI)电子数据交换B2BE-Commerce企业间的电子商务B2CE-Commerce—OnlineShopping企业与消费者间的电子商务——网上购物E-Learning电子学习GoingGlobalwithInternetMarketing利用因特网营销走向全球ElectronicCommerceChapter9ChapterLead-inactivitiesShoppingonlinenowseemstobeverytrendybecauseofitsspeedinessandconvenience.Youcanshopathomewithoutgoingoutside.Inspiteofthis,therearestillsomepeoplewhomaygetonlinequitefrequently,eveneveryday,butnevershoponline.ElectronicCommerceChapter9ChapterLead-inactivitiesHaveyoueverboughtanythingthroughtheInternet?Ifyouhave,whydoyoudecidetoshoponline?Ifyouhavenot,whatarethereasonsforyounottryingtodoso?ElectronicCommerceChapter9ChapterLead-inactivitiesPossiblereasonsfornotdoingso—Don’ttrustwebsites&beafraidofbeingcheated.—Beafraidofthequalitiesoftheproducts.—Beafraidthatthegoodafter-servicecannotbeprovided.—Beunfamiliarwithordon’tknowhowtoshoponline.—TherearenoproductsonlinethatIwant.—Paymentanddeliveryproceduresarecomplicatedandinsecure.—Thegoodsarenotplentifulenough.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?—E-CommercereferstodoingbusinessthroughelectronicmediaorthepracticeofbuyingandsellingproductsandservicesovertheInternet,utilizingtechnologiessuchastheWeb,ElectronicDataInterchange(EDI),email,electronicfundtransfersandsmartcards,withoutface-to-facemeetingbetweenthetwopartiesofthetransaction.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?—E-Commerceisexpectedtoboombeyondlimitsinthenearfuture,anditwillplayamajorroleinthewaythatsmall,mediumandlargecompaniesconductbusinesseitherwiththeirconsumersorotherbusinesses.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?ElectronicCommerceChapter9ChapterWhatIsE-Commerce?—Theboundariesbetween“conventional”and“electronic”commercewillbecomeincreasinglyblurredasmoreandmorebusinessesmovesectionsoftheiroperationsontotheInternet.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?AdvantagesofE-CommerceoverStoreRetail—OvercomeGeographicalLimitationsIfyouhaveaphysicalstore,youarelimitedbythegeographicalareathatyoucanservice.Withane-commercewebsite,thewholeworldisyourplayground.Additionally,theadventofM-commerce,—e-commerceonmobiledevices,hasdissolvedeveryremaininglimitationofgeography.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?ElectronicCommerceChapter9ChapterWhatIsE-Commerce?AdvantagesofE-CommerceoverStoreRetail—GainNewCustomerswithSearchEngineVisibilityPhysicalretailisdrivenbybranding&relationships.Inadditiontothesetwodrivers,onlineretailisalsodrivenbytrafficfromsearchengines.Itisnotunusualforcustomerstofollowalinkinsearchengineresults,andlanduponane-commercewebsitethattheyhaveneverheardof.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?AdvantagesofE-CommerceoverStoreRetail—LowerCostsOneofthemosttangiblepositivesofe-commerceistheloweredcost.Apartoftheseloweredcostscouldbepassedontocustomersintheformofdiscountedprices.Thefollowingaresomeofthewaysthatcostscanbereducedwithe-commerce:ElectronicCommerceChapter9ChapterWhatIsE-Commerce?AdvantagesofE-CommerceoverStoreRetail—LowerCostsAdvertising&MarketingOrganicsearchenginetraffic,pay-per-click,andsocialmediatrafficaresomeoftheadvertisingchannelsthatcanbecost-effective.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?AdvantagesofE-CommerceoverStoreRetail—LowerCostsPersonnelTheautomationofcheckout,billing,payments,inventorymanagement,andotheroperationalprocesses,lowersthenumberofemployeesrequiredtorunane-commercesetup.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?AdvantagesofE-CommerceoverStoreRetail—LowerCostsRealEstateThisoneisano-brainer.Ane-commercemerchantdoesnotneedaprominentphysicallocation.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?AdvantagesofE-CommerceoverStoreRetail—LocatetheProductMoreQuicklyOnane-commercewebsite,customerscanclickthroughintuitivenavigationoruseasearchboxtoimmediatelynarrowdowntheirproductsearch.Somewebsitesremembercustomerpreferencesandshoppingliststofacilitaterepeatpurchase.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?AdvantagesofE-CommerceoverStoreRetail—EliminateTravelTimeandCostItisnotunusualforcustomerstotravellongdistancestoreachtheirpreferredphysicalstore.e-commerceallowsthemtovisitthesamestorevirtually,withafewmouseclicks.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?AdvantagesofE-CommerceoverStoreRetail—ProvideComparisonShoppingE-commercefacilitatescomparisonshopping.Severalonlineservicesallowcustomerstobrowsemultiplee-commercemerchants&findthebestprices.ElectronicCommerceChapter9ChapterWhatIsE-Commerce?AdvantagesofE-CommerceoverStoreRetail—ProvideComparisonShoppingTop15MostPopularComparisonShoppingWebsites1.BizRate2.NexTag3.shopLocal4.slickdeals5.woot6.coupons7.pronto8.shopzilla9.ShopAtHome10.smarter11.PriceGrabber12.fatwallet13.DealTime14.Become15.DealNewsElectronicCommerceChapter9Chapte